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250+ insights from the latest science in marketing
Practical summaries of research from top universities like:
Smile less to appear confident and boost sales
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Smile less to appear confident and boost sales
Research from
University of Central Florida & 3 others
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Don’t ask too many questions in surveys
Research from
University of California Riverside, University of Chicago & 2 others
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Praise your competitors to boost your brand
Research from
Duke University & University of Wisconsin-Milwaukee
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When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
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The optimal times of the day to post on social media
Research from
Rutgers University
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Perform 30%-100% better by A/B testing
Research from
Harvard University & Duke University
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When $2,111 pricing is better than $1,999
Research from
Sabanci University & Koç University
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4.3 stars sell more than 4.9 stars
Research from
University of Illinois Urbana-Champaign & 2 others
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Clickbait doesn’t work
Research from
Indian Institute of Management, Bangalore & 2 others
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Show a hand touching your product
Research from
University of Iowa & 3 others
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Unintentional offers are more attractive
Research from
University of Florida, Stanford University & 1 other
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Privacy guarantees can reduce sales
Research from
Utah State University, Ohio State University & Harvard University
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Reply to all reviews
Research from
University of Southern California & Boston University
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People watch high-energy ads more
Research from
University of Notre Dame, Northwestern University & 1 other
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Use cats and dogs in advertising
Research from
University of Massachusetts Lowell & 2 others
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Paid memberships increase sales of your products
Research from
Wharton School & 2 others
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Don't make upgrades free, charge 1¢
Research from
Southwestern University of Finance & Economics, China
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Clever humor boosts your brand
Research from
Duke University
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Use cold colors in B2B, warm colors in B2C
Research from
University of New South Wales & University of Queensland
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When to use slow vs fast ads
Research from
Bryant University & Kookmin University
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How email coupons drive sales
Research from
Stanford Unviversity & University of Chicago
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Copy the ads of larger competitors
Research from
ESC Business School & University of Groningen
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Differentiate your startup
Research from
Columbia University & Tsinghua University
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Don’t use money for referral rewards
Research from
Fudan University
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How to maximize your influencer campaigns
Research from
Hong Kong Polytechnic University & 3 others
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Give tours of your company
Research from
Nanjing University of Aeronautics & Astronautics & 2 others
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Use negations to make copy more powerful
Research from
University of Adolfo Ibáñez & 1 other
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Handwritten thank you notes increase sales
Research from
University of Maryland
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Say “Gift” not “Donate” to increase donations
Research from
Renmin University of China & 1 other
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Reverse how you frame your promotions
Research from
Baylor University, New York University & 1 other
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How to nudge freemium users to buy
Research from
University of Maryland
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Metaphors make your ads more memorable
Research from
Temple University
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The optimal free trial length
Research from
University of Washington & Bright Machines
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Use ‘you’ in your copy to boost results
Research from
Thomas Jefferson University & 2 others
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Make people want to ‘grab’ your product in images
Research from
KEDGE Business School & 2 others
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Complementary coffee increases spending
Research from
University of South Florida & 6 others
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Boost content to reach your page followers
Research from
Tulane University & 2 others
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The teasing effect creates customer curiosity
Research from
University of Wisconsin-Madison & University of Chicago
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Where you should display your price
Research from
University of Louisville, Clark University & 1 other
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Take advantage of rude complaints
Research from
Grenoble École de Management & 1 other
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Show off that you’re a small company
Research from
Cornell University & 2 others
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How to design your brand to feel safe, or exciting
Research from
Oklahoma State University & University of Florida
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Don't point out product imperfections
Research from
China Europe International Business School & University of Chicago
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Should your influencers be human - or virtual?
Research from
Saarland University
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Encourage customers to take product selfies
Research from
Technical University of Munich, Columbia University & 2 others
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Frame products as gifts, not as bundles
Research from
Seoul National University
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Use easy-to-understand product quantities
Research from
EDHEC Business School & Cornell University
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Coupons earned with a friend drive more sales
Research from
Lehigh University & 2 others
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The 3 science-based rules of writing
Research from
Wharton School & 2 others
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Suggest product pairings to boost your sales
Research from
Texas Christian University & 1 other
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How to make $.99 pricing more effective in promotions
Research from
Tilburg University, Monash University & Cornell University
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When ‘science-based’ messaging backfires
Research from
Simon Fraser University & 2 others
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Products should face the center of your ads
Research from
University of Nevada Reno, Wharton School & 1 other
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Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
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The optimal following size to maximize engagement
Research from
Goethe University Frankfurt
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The best in-store shopping cart design
Research from
City University of London & University of Innsbruck
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Slow-motion video creates a sense of luxury
Research from
INSEAD
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How one-click buy buttons boost sales
Research from
Amazon.com & Cornell University
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Price placebos are weaker than we thought
Research from
Maastricht University
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Don’t tell people how much to tip
Research from
University of Texas El Paso & University of Tehran
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Showing friends makes influencers more engaging
Research from
Rice University & Stanford University
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Disappearing content is more memorable
Research from
Bocconi University & Wharton School
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Ads are more persuasive when listened to with headphones
Research from
University of California, Los Angeles & 2 others
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(Mildly) surprising copy converts better
Research from
Frankfurt School of Finance & Management
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Don't ask for product reviews too soon
Research from
University of Nevada, Las Vegas & 3 others
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Offer a free shipping subscription
Research from
North Carolina State University & Texas A&M University
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Give refunds instantly
Research from
EAE Business School & 3 others
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How to frame online limited-time offers
Research from
Drexel University, Wharton School & 1 other
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Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
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Show a product’s ‘likes’ to boost sales
Research from
PHOENIX Group & 4 others
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Messages in the present tense are more persuasive
Research from
York University, Wharton School & 1 other
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Show products next to the problem they solve
Research from
Hong Kong Polytechnic University, National University of Singapore & 1 other
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The impact of credible vs sketchy marketing
Research from
Seattle University & Northwestern University
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When to use real vs unrealistic product images
Research from
Yonsei University & 2 others
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Keep your product packaging simple
Research from
Texas Christian University, University of Illinois Urbana-Champaign & 1 other
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Encourage people to hold your product
Research from
University of Innsbruck & 1 other
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When to show off that you’re a new brand
Research from
California State University, Sacramento & Temple University
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The big impact of a single negative review
Research from
Bocconi University & INSEAD
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Technical language hurts your sales
Research from
Zhejiang University
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Reassure, don’t pressure people on product pages
Research from
New York University & 3 others
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When to retarget users who abandoned carts
Research from
Temple University & 2 others
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When to use AI vs humans to give product recommendations
Research from
Boston University & University of Virginia
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Use quantity-focused CTAs
Research from
University of Toronto & University of California San Diego
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Gamify your marketing opt-in
Research from
University of Passau
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How to reduce product choice overload online
Research from
University of Bern & 1 other
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Offline experience stores supercharge online sales
Research from
Wharton School & Harvard University
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When to use gifts vs discounts to encourage pre-orders
Research from
Portland State University & 2 others
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Amazon sales will grow your website sales too
Research from
HHL Leipzig Graduate School of Management & 1 other
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Offer free returns to boost customer trust
Research from
Villanova University & 3 others
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When to use horizontal vs vertical product layouts
Research from
Xavier University
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Show multiple copies of your product
Research from
University of Cincinnati & 2 others
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Keep empty space around your products in online ads
Research from
University of Nebraska at Omaha & 2 others
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Add empty space between your products
Research from
University of Georgia & University of Miami
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Make your products look shiny
Research from
Fairfield University & University of South Florida
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Use color saturation to change product size perceptions
Research from
Boston College
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Your ads should show people using your product
Research from
University of Massachusetts Lowell & 2 others
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Where to position rational vs emotional messages
Research from
University of Virginia, University of Michigan, and University of Southern California
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Ads for high-price vs low-price products
Research from
Erasmus University & Emlyon Business School
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When people in ads should look at the viewer - or away
Research from
University of Houston
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Place future-related items on the right
Research from
University of British Columbia
