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Bocconi University

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Some of our work

The Wharton Blueprint for AI Agent Adoption

We tackle the 3 key psychological blockers of AI Agent adoption. In collaboration with Wharton researchers and AI industry leaders like Google, ServiceNow, and Zapier.

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HBR | Fixing Chatbots Requires Psychology, Not Technology

In this article in Harvard Business Review, we explain how to design AI Chatbots that customers will love, and be more likely to buy from.

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The Science-based Playbook of AI Best Practices

The latest science of how to integrate AI in marketing messaging and workflows. With exclusive insights from 14 researchers at Harvard, Columbia, Bocconi, and more.

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The Science-based Playbook for Ecommerce Optimization

One of our bestsellers. 74 practical recommendations based on 1,200+ pages worth of the latest science. Use it to make your ecommerce store more profitable.

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The Science-based Playbook for Creating Spa Visit Anticipation

We created a playbook for the International Spa Association on how to improve customer satisfaction, delivering 31 actionable science-based recommendations.

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