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200+ insights from the latest science in marketing
3-min practical summaries of research from top universities like:
Free sample insight
Rounded CTA buttons drive more clicks
Increase clicks 55%
Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
Say “I” not “We” when speaking to customers
Increase customer satisfaction 19%
Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
The rule of three in persuasion
Increase persuasiveness 10.4%
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Short, easy names are more trustworthy
Increase trustworthiness 31%
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
When a $20 price is better than $19.99
Increase purchase likelihood 30.2%
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
Where you should display your price
Increase sales 35.2%
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Member Exclusive Insights
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Increase revenues
🎟️
Flat rates sell better than pay-per-use
Research from
Linköping University & Hanken School of Economics
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Increase new customers 10%
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Use pay-what-you-want promotions
Research from
Goethe University Frankfurt & Ludwig Maximilians University Munich
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Increase positive word-of-mouth
Give gifts to boost word-of-mouth
Research from
Arizona State University, New York University & 1 other
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Increase persuasiveness 10.4%
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
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Increase customer satisfaction
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How Amazon sets customer expectations
Research from
University of Salerno & Sapienza University of Rome
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Reduce the effect of complaints
How to respond to complaints on social media
Research from
University of North Carolina - Charlotte, Temple University & 2 others
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Increase trustworthiness 31%
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
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Increase purchase intentions 82%
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Sustainability signals quality
Research from
University of Warwick and Xi'an Jiaotong-Liverpool University
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Increase purchase likelihood 25%
Invent ‘Special Days’ to launch promotions
Research from
Lehigh University, Vanderbilt University & 1 other
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Increase positive product perceptions
When to show products close-by vs far in images
Research from
Nanjing University, Northwestern University & 1 other
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Increase referral rate
High referral rewards bring worse customers
Research from
Frankfurt School of Finance & Management & Xing
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Increase survey accuracy
Don’t ask too many questions in surveys
Research from
University of California Riverside, University of Chicago & 2 others
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Increase CTRs 5.4%
Praise your competitors to boost your brand
Research from
Duke University & University of Wisconsin-Milwaukee
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Increase purchase likelihood 30.2%
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
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Increase promotion uptake 149%
Unintentional offers are more attractive
Research from
University of Florida, Stanford University & 1 other
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Increase purchase likelihood 27.6%
Privacy guarantees can reduce sales
Research from
Utah State University, Ohio State University & Harvard University
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Increase watch time
People watch high-energy ads more
Research from
University of Notre Dame, Northwestern University & 1 other
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Increase sales 17.1%
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Don't make upgrades free, charge 1¢
Research from
Southwestern University of Finance & Economics, China
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Increase positive social media engagement
Use cold colors in B2B, warm colors in B2C
Research from
University of New South Wales & University of Queensland
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Increase customer happiness and purchase intentions
The teasing effect creates customer curiosity
Research from
University of Wisconsin-Madison & University of Chicago
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Increase sales 35.2%
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
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Increase ad CTRs 39%
📈
How to design your brand to feel safe, or exciting
Research from
Oklahoma State University & University of Florida
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Increase purchase likelihood 24%
Don't point out product imperfections
Research from
China Europe International Business School & University of Chicago
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Increase purchase intentions 70%
Encourage customers to take product selfies
Research from
Technical University of Munich, Columbia University & 2 others
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Lower price perception 15%
How to make $.99 pricing more effective in promotions
Research from
Tilburg University, Monash University & Cornell University
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Increase ad liking 24%
Products should face the center of your ads
Research from
University of Nevada Reno, Wharton School & 1 other
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Boost sales 33%
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The best in-store shopping cart design
Research from
City University of London & University of Innsbruck
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Increase persuasiveness ~2x
Ads are more persuasive when listened to with headphones
Research from
University of California, Los Angeles & 2 others
