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250+ insights from the latest science in marketing
Practical summaries of research from top universities like:
Humanize your AI to reduce fraud
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Humanize your AI to reduce fraud
Research from
university of Technology Sydney, Sungkyunkwan University, University of California - San Diego, Concordia University, University of Illinois Chicago
How to get people to like your chatbot
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How to get people to like your chatbot
Research from
University of Alberta, Erasmus University, University of St. Gallen, Open University of the Netherlands.
Bad news? Send AI. Good news? Be human
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Bad news? Send AI. Good news? Be human
Research from
University of Kentucky, University of Technology Sydney, University of Illinois
Case Study: Pricing a betting advice subscription
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Case Study: Pricing a betting advice subscription
Research from
Rounded CTA buttons drive more clicks
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Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
$0 is better than ‘free’
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$0 is better than ‘free’
Research from
Korea University & Pukyong National University
People love products with rituals
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People love products with rituals
Research from
University of Minnesota & Harvard Business School
Altruistic referrals are 86% more effective
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Altruistic referrals are 86% more effective
Research from
Temple University & 3 others
Group tasks to encourage completion of the entire set
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Group tasks to encourage completion of the entire set
Research from
IESE Business School & Harvard Business School
Use “Handwritten” fonts to increase sales
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Use “Handwritten” fonts to increase sales
Research from
University of Innsbruck & Babson College
Smile less to appear confident and boost sales
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Smile less to appear confident and boost sales
Research from
University of Central Florida & 3 others
Say “I” not “We” when speaking to customers
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Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
What makes a voice persuasive
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What makes a voice persuasive
Research from
Western University & 4 others
Uppercase brand names feel more premium
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Uppercase brand names feel more premium
Research from
Zhejiang University
Prices in red attract men
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Prices in red attract men
Research from
Oxford University & 3 others
The feminine brand name advantage
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The feminine brand name advantage
Research from
University of Calgary & 3 others
A simple rule to use $10 vs 10% off
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A simple rule to use $10 vs 10% off
Research from
EGADE Business School & Babson College
The rule of three in persuasion
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The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Short, easy names are more trustworthy
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Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
The “Sold-out” effect
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The “Sold-out” effect
Research from
Tsinghua University & 2 others
Say “Thank you” not “Sorry”
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Say “Thank you” not “Sorry”
Research from
New Mexico State University & 3 others
When a $20 price is better than $19.99
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When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
When to use slow vs fast ads
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When to use slow vs fast ads
Research from
Bryant University & Kookmin University
Handwritten thank you notes increase sales
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Handwritten thank you notes increase sales
Research from
University of Maryland
The optimal free trial length
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The optimal free trial length
Research from
University of Washington & Bright Machines
Complementary coffee increases spending
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Complementary coffee increases spending
Research from
University of South Florida & 6 others
Where you should display your price
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Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Should your influencers be human - or virtual?
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Should your influencers be human - or virtual?
Research from
Saarland University
Sustainable products bring higher revenue
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Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Don’t misspell your brand name
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Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
When to use horizontal vs vertical product layouts
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When to use horizontal vs vertical product layouts
Research from
Xavier University
When people in ads should look at the viewer - or away
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When people in ads should look at the viewer - or away
Research from
University of Houston
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Don’t ask too many questions in surveys
Research from
University of California Riverside, University of Chicago & 2 others
Text Link
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Praise your competitors to boost your brand
Research from
Duke University & University of Wisconsin-Milwaukee
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When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
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The optimal times of the day to post on social media
Research from
Rutgers University
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Perform 30%-100% better by A/B testing
Research from
Harvard University & Duke University
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When $2,111 pricing is better than $1,999
Research from
Sabanci University & Koç University
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4.3 stars sell more than 4.9 stars
Research from
University of Illinois Urbana-Champaign & 2 others
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Clickbait doesn’t work
Research from
Indian Institute of Management, Bangalore & 2 others
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Show a hand touching your product
Research from
University of Iowa & 3 others
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Unintentional offers are more attractive
Research from
University of Florida, Stanford University & 1 other
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Privacy guarantees can reduce sales
Research from
Utah State University, Ohio State University & Harvard University
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Reply to all reviews
Research from
University of Southern California & Boston University
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People watch high-energy ads more
Research from
University of Notre Dame, Northwestern University & 1 other
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Use cats and dogs in advertising
Research from
University of Massachusetts Lowell & 2 others
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Paid memberships increase sales of your products
Research from
Wharton School & 2 others
Text Link
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Don't make upgrades free, charge 1¢
Research from
Southwestern University of Finance & Economics, China
Text Link
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Clever humor boosts your brand
Research from
Duke University
Text Link
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Use cold colors in B2B, warm colors in B2C
Research from
University of New South Wales & University of Queensland
Text Link
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When to use slow vs fast ads
Research from
Bryant University & Kookmin University
Text Link
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How email coupons drive sales
Research from
Stanford Unviversity & University of Chicago
Text Link
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Copy the ads of larger competitors
Research from
ESC Business School & University of Groningen
Text Link
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Differentiate your startup
Research from
Columbia University & Tsinghua University
Text Link
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Don’t use money for referral rewards
Research from
Fudan University
Text Link
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How to maximize your influencer campaigns
Research from
Hong Kong Polytechnic University & 3 others
Text Link
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Give tours of your company
Research from
Nanjing University of Aeronautics & Astronautics & 2 others
Text Link
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Use negations to make copy more powerful
Research from
University of Adolfo Ibáñez & 1 other
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Handwritten thank you notes increase sales
Research from
University of Maryland
Text Link
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Say “Gift” not “Donate” to increase donations
Research from
Renmin University of China & 1 other
Text Link
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Reverse how you frame your promotions
Research from
Baylor University, New York University & 1 other
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How to nudge freemium users to buy
Research from
University of Maryland
Text Link
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Metaphors make your ads more memorable
Research from
Temple University
Text Link
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The optimal free trial length
Research from
University of Washington & Bright Machines
Text Link
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Use ‘you’ in your copy to boost results
Research from
Thomas Jefferson University & 2 others
Text Link
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Make people want to ‘grab’ your product in images
Research from
KEDGE Business School & 2 others
Text Link
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Complementary coffee increases spending
Research from
University of South Florida & 6 others
Text Link
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Boost content to reach your page followers
Research from
Tulane University & 2 others
Text Link
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The teasing effect creates customer curiosity
Research from
University of Wisconsin-Madison & University of Chicago
Text Link
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Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Text Link
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Take advantage of rude complaints
Research from
Grenoble École de Management & 1 other
Text Link
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Show off that you’re a small company
Research from
Cornell University & 2 others
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How to design your brand to feel safe, or exciting
Research from
Oklahoma State University & University of Florida
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Don't point out product imperfections
Research from
China Europe International Business School & University of Chicago
Text Link
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Should your influencers be human - or virtual?
Research from
Saarland University
Text Link
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Encourage customers to take product selfies
Research from
Technical University of Munich, Columbia University & 2 others
Text Link
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Frame products as gifts, not as bundles
Research from
Seoul National University
Text Link
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Use easy-to-understand product quantities
Research from
EDHEC Business School & Cornell University
Text Link
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Coupons earned with a friend drive more sales
Research from
Lehigh University & 2 others
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The 3 science-based rules of writing
Research from
Wharton School & 2 others
Text Link
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Suggest product pairings to boost your sales
Research from
Texas Christian University & 1 other
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How to make $.99 pricing more effective in promotions
Research from
Tilburg University, Monash University & Cornell University
Text Link
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When ‘science-based’ messaging backfires
Research from
Simon Fraser University & 2 others
Text Link
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Products should face the center of your ads
Research from
University of Nevada Reno, Wharton School & 1 other
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Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Text Link
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The optimal following size to maximize engagement
Research from
Goethe University Frankfurt
Text Link
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The best in-store shopping cart design
Research from
City University of London & University of Innsbruck
Text Link
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Slow-motion video creates a sense of luxury
Research from
INSEAD
Text Link
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How one-click buy buttons boost sales
Research from
Amazon.com & Cornell University
Text Link
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Price placebos are weaker than we thought
Research from
Maastricht University
Text Link
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Don’t tell people how much to tip
Research from
University of Texas El Paso & University of Tehran
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Showing friends makes influencers more engaging
Research from
Rice University & Stanford University
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Disappearing content is more memorable
Research from
Bocconi University & Wharton School
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Ads are more persuasive when listened to with headphones
Research from
University of California, Los Angeles & 2 others
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(Mildly) surprising copy converts better
Research from
Frankfurt School of Finance & Management
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Don't ask for product reviews too soon
Research from
University of Nevada, Las Vegas & 3 others
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Offer a free shipping subscription
Research from
North Carolina State University & Texas A&M University
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Give refunds instantly
Research from
EAE Business School & 3 others
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How to frame online limited-time offers
Research from
Drexel University, Wharton School & 1 other
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Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
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Show a product’s ‘likes’ to boost sales
Research from
PHOENIX Group & 4 others
Text Link
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Messages in the present tense are more persuasive
Research from
York University, Wharton School & 1 other
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Show products next to the problem they solve
Research from
Hong Kong Polytechnic University, National University of Singapore & 1 other
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The impact of credible vs sketchy marketing
Research from
Seattle University & Northwestern University
Text Link
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When to use real vs unrealistic product images
Research from
Yonsei University & 2 others
Text Link
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Keep your product packaging simple
Research from
Texas Christian University, University of Illinois Urbana-Champaign & 1 other
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Encourage people to hold your product
Research from
University of Innsbruck & 1 other
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When to show off that you’re a new brand
Research from
California State University, Sacramento & Temple University
Text Link
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The big impact of a single negative review
Research from
Bocconi University & INSEAD
Text Link
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Technical language hurts your sales
Research from
Zhejiang University
Text Link
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Reassure, don’t pressure people on product pages
Research from
New York University & 3 others
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When to retarget users who abandoned carts
Research from
Temple University & 2 others
Text Link
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When to use AI vs humans to give product recommendations
Research from
Boston University & University of Virginia
Text Link
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Use quantity-focused CTAs
Research from
University of Toronto & University of California San Diego
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Gamify your marketing opt-in
Research from
University of Passau
Text Link
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How to reduce product choice overload online
Research from
University of Bern & 1 other
Text Link
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Offline experience stores supercharge online sales
Research from
Wharton School & Harvard University
Text Link
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When to use gifts vs discounts to encourage pre-orders
Research from
Portland State University & 2 others
Text Link
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Amazon sales will grow your website sales too
Research from
HHL Leipzig Graduate School of Management & 1 other
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Offer free returns to boost customer trust
Research from
Villanova University & 3 others
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When to use horizontal vs vertical product layouts
Research from
Xavier University
Text Link
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Show multiple copies of your product
Research from
University of Cincinnati & 2 others
Text Link
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Keep empty space around your products in online ads
Research from
University of Nebraska at Omaha & 2 others
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Add empty space between your products
Research from
University of Georgia & University of Miami
Text Link
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Make your products look shiny
Research from
Fairfield University & University of South Florida
Text Link
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Use color saturation to change product size perceptions
Research from
Boston College
Text Link
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Your ads should show people using your product
Research from
University of Massachusetts Lowell & 2 others
Text Link
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Where to position rational vs emotional messages
Research from
University of Virginia, University of Michigan, and University of Southern California
Text Link
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Ads for high-price vs low-price products
Research from
Erasmus University & Emlyon Business School
Text Link
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When people in ads should look at the viewer - or away
Research from
University of Houston
Text Link
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Place future-related items on the right
Research from
University of British Columbia
