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250+ insights from the latest science in marketing
Handpicked by impact, interpreted by experts. From top universities like:
Pressure to tip stops people from returning
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Pressure to tip stops people from returning
Research from
BI Norwegian Business School, University of Richmond
Humanize your AI to reduce fraud
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Humanize your AI to reduce fraud
Research from
university of Technology Sydney, Sungkyunkwan University, University of California - San Diego, Concordia University, University of Illinois Chicago
How to get people to like your chatbot
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How to get people to like your chatbot
Research from
University of Alberta, Erasmus University, University of St. Gallen, Open University of the Netherlands.
Bad news? Send AI. Good news? Be human
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Bad news? Send AI. Good news? Be human
Research from
University of Kentucky, University of Technology Sydney, University of Illinois
Case Study: Pricing a betting advice subscription
🔍
Case Study: Pricing a betting advice subscription
Research from
Rounded CTA buttons drive more clicks
📈
Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
$0 is better than ‘free’
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$0 is better than ‘free’
Research from
Korea University & Pukyong National University
People love products with rituals
📈
People love products with rituals
Research from
University of Minnesota & Harvard Business School
Altruistic referrals are 86% more effective
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Altruistic referrals are 86% more effective
Research from
Temple University & 3 others
Group tasks to encourage completion of the entire set
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Group tasks to encourage completion of the entire set
Research from
IESE Business School & Harvard Business School
Use “Handwritten” fonts to increase sales
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Use “Handwritten” fonts to increase sales
Research from
University of Innsbruck & Babson College
Smile less to appear confident and boost sales
📈
Smile less to appear confident and boost sales
Research from
University of Central Florida & 3 others
Say “I” not “We” when speaking to customers
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Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
What makes a voice persuasive
📈
What makes a voice persuasive
Research from
Western University & 4 others
Uppercase brand names feel more premium
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Uppercase brand names feel more premium
Research from
Zhejiang University
Prices in red attract men
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Prices in red attract men
Research from
Oxford University & 3 others
The feminine brand name advantage
📈
The feminine brand name advantage
Research from
University of Calgary & 3 others
A simple rule to use $10 vs 10% off
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A simple rule to use $10 vs 10% off
Research from
EGADE Business School & Babson College
The rule of three in persuasion
📈
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Short, easy names are more trustworthy
📈
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
The “Sold-out” effect
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The “Sold-out” effect
Research from
Tsinghua University & 2 others
Say “Thank you” not “Sorry”
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Say “Thank you” not “Sorry”
Research from
New Mexico State University & 3 others
When a $20 price is better than $19.99
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When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
When to use slow vs fast ads
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When to use slow vs fast ads
Research from
Bryant University & Kookmin University
Handwritten thank you notes increase sales
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Handwritten thank you notes increase sales
Research from
University of Maryland
The optimal free trial length
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The optimal free trial length
Research from
University of Washington & Bright Machines
Complementary coffee increases spending
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Complementary coffee increases spending
Research from
University of South Florida & 6 others
Where you should display your price
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Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Should your influencers be human - or virtual?
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Should your influencers be human - or virtual?
Research from
Saarland University
Sustainable products bring higher revenue
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Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Don’t misspell your brand name
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Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
When to use horizontal vs vertical product layouts
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When to use horizontal vs vertical product layouts
Research from
Xavier University
When people in ads should look at the viewer - or away
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When people in ads should look at the viewer - or away
Research from
University of Houston
Text Link
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Offer free returns to boost customer trust
Research from
Villanova University & 3 others
Text Link
📈
When to use horizontal vs vertical product layouts
Research from
Xavier University
Text Link
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Show multiple copies of your product
Research from
University of Cincinnati & 2 others
Text Link
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Keep empty space around your products in online ads
Research from
University of Nebraska at Omaha & 2 others
Text Link
📈
Add empty space between your products
Research from
University of Georgia & University of Miami
Text Link
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Make your products look shiny
Research from
Fairfield University & University of South Florida
Text Link
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Use color saturation to change product size perceptions
Research from
Boston College
Text Link
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Your ads should show people using your product
Research from
University of Massachusetts Lowell & 2 others
Text Link
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Where to position rational vs emotional messages
Research from
University of Virginia, University of Michigan, and University of Southern California
Text Link
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Ads for high-price vs low-price products
Research from
Erasmus University & Emlyon Business School
Text Link
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When people in ads should look at the viewer - or away
Research from
University of Houston
Text Link
📈
Place future-related items on the right
Research from
University of British Columbia
