Science Says is the new name of Ariyh!  We are working on updating all resources to the new name.

The science-based marketing newsletter

Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.

Trusted by 30,041 other evidence-based marketers

Stefano Puntoni · Professor of Marketing

The Wharton School, UPenn

“Too many marketers rely on biased opinions and distorted data. Finally a scientific approach!”

Rory Sutherland · Vice Chairman

Ogilvy

“Science Says is a pilot’s preflight checklist to elevate your marketing. You would be mad to neglect it.”

Norbert Schwarz · Provost Professor

Marshall School of Business, USC

“Science Says does an excellent job at translating our academic research into clear and actionable advice.”

Diane Wiredu · Messaging Strategist & Founder

Lion Words

“Science Says is more than a newsletter, it’s an insanely valuable resource for any marketer worth their salt.”

Louis Grenier · Founder & Host

Everyone Hates Marketers

“I've recommended Science Says more times than I can count. It's good, really good.”

Research from the best business schools in the world:

Quick wins, based on science

3-min recommendations based on the latest research. Not flawed opinions.

Myth

Use “We” when speaking to customers

For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.

Reality

Use “I” instead of “We”

For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.

Explore All Insights

Playbooks

Quickly get up to speed with the latest science to boost your profits.

Pricing & Promotions

Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.

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SaaS optimisation

Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.

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Ecommerce Optimization

Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.

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