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We turn gold-standard scientific research into actionable marketing recommendations you can expect to work. Join the free newsletter for a 3-min insight every Tuesday.

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Rory Sutherland · Vice Chairman

Ogilvy

“Science Says is a pilot’s preflight checklist to elevate your marketing. You would be mad to neglect it.”

Norbert Schwarz · Provost Professor

Marshall School of Business, USC

“Science Says does an excellent job at translating our academic research into clear and actionable advice.”

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Amazon

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Demand Curve & Bell Curve

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Stand The F*ck Out

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Make better decisions

Using the latest scientific evidence, not flawed opinions.

Myth

Use “We” when speaking to customers

For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.

Reality

Use “I” instead of “We”

For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.

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Playbooks

Quickly get up to speed with the latest science to improve your results.

Pricing & Promotions

Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.

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AI Best Practices

Go beyond the hype, get the scientific evidence of what actually works and what doesn’t when you implement AI in your products and marketing

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Free

Effective AI Chatbots

Created in collaboration with Wharton, use this Blueprint to make your AI chatbots more likely to satisfy and sell.

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Ecommerce Optimization

Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.

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SaaS Optimisation

Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.

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Ad Creatives

Craft better performing ads. The 58 most powerful recommendations from the latest science to get more impressions or drive more conversions.

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Brand Names

Create brand and product names that are highly effective. Boost your brand with 27 recommendations based on science, not opinions.

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Custom Deep-Dive

Have a specific topic you want our team of marketing PhDs to investigate? We’ll analyze the latest scientific evidence and give you personalized, actionable recommendations.

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