The science-based marketing newsletter
Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.
Trusted by 30,041 other evidence-based marketers
Research from the best business schools in the world:
Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.
Trusted by 30,041 other evidence-based marketers
Research from the best business schools in the world:
3-min recommendations based on the latest research. Not flawed opinions.
Myth
For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.
Reality
For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.
Explore All InsightsQuickly get up to speed with the latest science to boost your profits.
Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.
Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.
Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.
Create brand and product names that are highly effective. Boost your brand with 27 recommendations based on science, not opinions.
Craft better performing ads. The 58 most powerful recommendations from the latest science to get more impressions or drive more conversions.
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